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Animal appeals explained: types and how to check them

Symbolic adoption, sponsorship, food funds, sterilisation and emergency rescue: what each type of appeal pays for, how to check fundraising permits and legal status in Indonesia, red flags and where to report.

Animal appeals come in many forms: symbolic adoption, sponsoring an animal in rehabilitation, food and medical funds, sterilisation, emergency rescue and habitat protection. This page explains what each type usually pays for and how to check whether an appeal in Indonesia is legitimate. PanduanHewan does not take donations and does not name or recommend any organisation on this page.

Types of animal appeal

Symbolic adoption

You donate in the name of one animal or one species and usually receive a certificate, photos, updates or a souvenir. "Adoption" is a figure of speech: you do not own the animal, cannot take it home and have no say in its care.

What it usually pays for: Usually the organisation's programme as a whole, such as animal care, habitat protection or research, not only the individual animal in your photo. Read the programme terms to see where the money goes and what the souvenir pack costs.

Protected wildlife may not be owned or kept by private individuals (Law 5/1990 Article 21(2)(a), as amended by Law 32/2024). An "adoption" offer that promises you can own, keep or take home a protected wild animal is a red flag, not a symbolic adoption.

Sources: Conservation of the Southern River Terrapin Batagur affinis in Malaysia: a case study involving local community participation (Journal of Threatened Taxa, 2017) ↗ · UU No. 32 Tahun 2024 tentang Perubahan atas UU No. 5 Tahun 1990, Pasal I angka 10 (Pasal 21 ayat (2) huruf a) ↗

Sponsoring an animal in rehabilitation

You help pay for the care of a specific animal or group that is being restored to health and natural behaviour so it can live in the wild again. You usually get progress updates. You do not decide the animal's future: for wildlife in Indonesia, assessments and recommendations come from a team appointed by the head of the regional conservation (BKSDA) or national park office (Minister of Environment and Forestry Regulation 17/2024 Article 5(1)).

What it usually pays for: Food, veterinary checks and treatment, quarantine and lab tests, enclosures, behavioural enrichment, keepers, then the cost of release and monitoring afterwards (Regulation 17/2024 Articles 23, 28, 29 and 31).

Not every animal can be released. Animals judged unfit go to a special facility or conservation institution, become breeding stock, or are used for education and research (Regulation 17/2024 Article 34(2)). Rehabilitation also limits human contact (Article 31(3)), so sponsors usually cannot hold or pose with their animal.

Sources: Speiran (2025), The ‘Sanctuary Gap’: Reviewing the Research on Captive Wildlife Sanctuary Tourism, Animals 15(4):496 ↗ · Permen LHK No. 17 Tahun 2024, Pasal 34 ayat (2) ↗

Food and veterinary care funds for shelters

Appeals from shelters (for dogs, cats or other animals) for day-to-day running costs or for one named medical case. You do not own the animals you help. Unless the appeal names a medical case, donations usually go to the shared needs of all residents.

What it usually pays for: Food, veterinary drugs and procedures, vaccines, sterilisation, cleaning, power and water, rent and keepers' wages. The WOAH dog population management standard says housing facilities need sustainable finances to cover ongoing running costs (Article 7.7.26).

A shelter is not a complete answer to free-roaming animals: WOAH notes that adoption is limited by the number of adoptive homes (Article 7.7.20). For medical appeals it is fair to ask for the vet's estimate or invoice and for an update after the money is raised.

Sources: WOAH Terrestrial Animal Health Code, Chapter 7.7 Dog population management, Article 7.7.20 ↗

Sterilisation and vaccination drives (including rabies vaccination)

Campaigns that sterilise and/or vaccinate owned or free-roaming dogs and cats, sometimes by catching, neutering, vaccinating and returning them. Donors receive no animal; the output is the number of animals treated and the vaccination coverage achieved.

What it usually pays for: Vets' time, anaesthesia and other drugs, vaccines and the cold chain, marking treated animals, transport, post-operative care and education for owners.

This is long-term work. WHO calls mass dog vaccination the most cost-effective way to prevent human rabies and says culling free-roaming dogs is not effective in controlling rabies. WOAH notes that reproduction control needs veterinary input for each individual animal (Article 7.7.18). A one-off drive rarely changes a population quickly, so ask about coverage targets and follow-up plans.

Sources: World Health Organization: Rabies fact sheet ↗ · WOAH Terrestrial Animal Health Code, Chapter 7.7 Dog population management, Article 7.7.18 ↗

Emergency rescue appeals (disasters, cruelty cases)

Urgent requests after floods, fires, eruptions or a viral cruelty case: to evacuate animals, treat the injured, and provide temporary shelter and food. For wildlife, evacuation during disasters is part of the government-regulated species rescue framework (Regulation 17/2024 Article 1 point 8 and Article 2).

What it usually pays for: Evacuation and transport, triage and treatment, cages or temporary housing, food and field staff.

Emergencies attract fraudsters. For disaster collections, the PUB permit may be arranged while the disaster is happening or within 30 days after collection ends, whereas non-disaster collections need a permit before they start (Directorate General of Social Empowerment Decree 78/2026). The 10% operating-cost cap described by the Ministry of Social Affairs does not apply to disaster-victim donations. Animal cruelty is a crime (Criminal Code Article 337), so cases should be reported to the police; donating to a viral video is not a substitute for a report.

Sources: UK Charity Commission and Fundraising Regulator: Donate with Confidence ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026, Lampiran I Bab II huruf c ↗ · UU No. 1 Tahun 2023 tentang KUHP (berlaku 2 Januari 2026), Pasal 337 ayat (1) huruf a ↗

Habitat protection and land purchase

Money to protect, restore or secure forest, wetland or coast: buying or leasing land, planting and tending trees, fire prevention and agreements with local communities. Donors do not become owners of the land.

What it usually pays for: Land price or lease, survey and legal costs, nurseries and planting, years of maintenance, patrols and fire prevention, community programmes and monitoring.

National parks, nature reserves and similar conservation areas fall under the forestry minister's authority (Law 5/1990 Article 5A, as amended by Law 32/2024), so they cannot be "bought" with donations. Outside them, Law 32/2024 recognises Preservation Areas (Areal Preservasi), whose landholders must maintain their protective function (Article 1 point 16 and Article 9). Ask who holds the land title, what its legal status is and how long protection is guaranteed. Forest restoration needs a commitment of many years.

Sources: UU No. 32 Tahun 2024, Pasal I angka 1 (Pasal 1 angka 16) ↗ · IUCN (2019), Reforesting for the climate of tomorrow: Recommendations for strengthening orangutan conservation and climate change resilience in Kutai National Park, Indonesia ↗ · Luskin, Albert & Tobler (2017), Sumatran tiger survival threatened by deforestation despite increasing densities in parks, Nature Communications 8:1783 ↗

Anti-poaching patrols and wildlife-crime support

Funding for patrol teams that remove snares, gather information and support law enforcement (training, data analysis, legal support). In Indonesia, conservation crimes are investigated by police and civil-service investigators (PPNS) (Law 5/1990 Article 39, as amended by Law 32/2024); civil society supports them and does not replace them. Public reports can be used by PPNS as preliminary evidence (Article 39A).

What it usually pays for: Patrol team wages and rations, GPS units and cameras, snare removal, informant networks, training, data systems and legal aid.

Patrols can work: one study in Kerinci Seblat National Park recorded 4,433 snares removed in 642 patrols from 2000 to 2010. The same researchers note that whether anti-poaching enforcement works remains poorly understood, despite the millions spent on it every year. Ask for measurable results, such as snares removed or cases passed to investigators.

Sources: Linkie et al. (2015), Safeguarding Sumatran tigers: evaluating effectiveness of law enforcement patrols and local informant networks, Journal of Applied Ecology 52 ↗ · UU No. 32 Tahun 2024, Pasal I angka 19 (Pasal 39 ayat (1)) ↗

Wildlife rescue and release

Rescuing wild animals from conflict, trade, confiscation or disasters, caring for them and releasing them when suitable. For protected species, assessment involves a veterinarian (Regulation 17/2024 Article 8(1)), release needs the Director General's approval (Article 22(a)) and is carried out with the local conservation office and documented in an official release report (Article 26(1)).

What it usually pays for: Evacuation, veterinary care, quarantine, habituation near the release site (at least 3 days for rehabilitated animals, Article 25(3)), site assessments, transport and post-release monitoring.

Release is not always the best outcome. Hybrid animals must not be released (Article 19(3)), sites must be assessed, and IUCN guidance says a translocation should not proceed when risk is high. A video of someone "freeing" a protected animal without the conservation authority is not a release under the rules.

Sources: Permen LHK No. 17 Tahun 2024, Pasal 19 ayat (3) ↗ · IUCN/SSC (2013), Guidelines for Reintroductions and Other Conservation Translocations, Version 1.0 ↗

Research and monitoring

Money for population surveys, camera traps, wildlife health studies or tracking animals after release. The results are data, reports or publications, often months or years later, rather than an instant rescue story.

What it usually pays for: Field teams, equipment (camera traps, GPS collars), lab analysis, data processing, permits and publication.

Monitoring is a required part of an official release (Regulation 17/2024 Article 28) and of any sound translocation according to IUCN. Exceptions to the protected-wildlife prohibitions exist only for research, science or species rescue (Law 5/1990 Article 22(1)), so ask about research permits when a project handles protected animals.

Sources: IUCN/SSC (2013), Guidelines for Reintroductions and Other Conservation Translocations, Version 1.0 ↗ · Permen LHK No. 17 Tahun 2024, Pasal 28 ayat (1) ↗ · UU No. 5 Tahun 1990 tentang Konservasi Sumber Daya Alam Hayati dan Ekosistemnya, Pasal 22 ayat (1) (tidak diubah oleh UU 32/2024) ↗

Volunteering and voluntourism

Volunteering at shelters, sanctuaries, rehabilitation centres or field projects, sometimes sold as paid travel packages. The fee pays for lodging, food and coordination; part may go to the project. You are not guaranteed contact with animals, and good programmes deliberately limit it.

What it usually pays for: Volunteers' lodging and food, supervision, local transport and a contribution to the project. Ask for a breakdown of the fee before signing up.

Research shows many wildlife tourist attractions harm animal welfare and conservation without most tourists noticing. Using wild animals as photo props is a welfare problem; photos of people in contact with primates can suggest primates make suitable pets, and direct contact can spread disease. The word "sanctuary" is not regulated globally. In Indonesia, rehabilitation quarantine limits contact between animals and people (Regulation 17/2024 Article 31(3)). Offers to bathe, hold, bottle-feed or take selfies with wild animals are red flags.

Sources: Moorhouse et al. (2015), The Customer Isn't Always Right: Conservation and Animal Welfare Implications of the Increasing Demand for Wildlife Tourism, PLOS ONE ↗ · Carder et al. (2018), The Impact of ‘Selfie’ Tourism on the Behaviour and Welfare of Brown-Throated Three-Toed Sloths, Animals 8(11):216 ↗ · IUCN SSC Primate Specialist Group, Section on Human-Primate Interactions: Responsible Primate-Watching for Primate Tourism Professionals (2023) ↗ · Speiran (2025), The ‘Sanctuary Gap’: Reviewing the Research on Captive Wildlife Sanctuary Tourism, Animals 15(4):496 ↗

In-kind donations (goods and food)

Giving food, medicine, blankets, cages, cleaning supplies or equipment instead of money. In Indonesia, the PUB rules cover both money and goods (Law 9/1961 Article 1; Social Affairs Regulation 8/2021 Article 12(2)).

What it usually pays for: Goods are used directly. A licensed organiser is responsible for their condition, must distribute consumables within 1 month and durable goods within 3 months after collection ends, and bears the distribution costs (Regulation 8/2021 Articles 16 to 18).

Ask for the current needs list first; unsuitable items can become a storage burden. The US Federal Trade Commission warns that dishonest charities may inflate the value of donated goods to look bigger, so also look at how they spend cash.

Sources: UU No. 9 Tahun 1961 tentang Pengumpulan Uang atau Barang, Pasal 1 ↗ · Permensos No. 8 Tahun 2021, Pasal 16 ↗ · U.S. Federal Trade Commission: Before Giving to a Charity (Donating Things Instead of Money) ↗

Crowdfunding by individuals

A person asks for donations through social media, bank transfer, e-wallets or a crowdfunding platform for one animal or one cause. The money goes to the organiser, who controls how it is spent.

What it usually pays for: Whatever the organiser says, for example vet bills for one animal. There is no automatic guarantee the money is used as promised.

Under the PUB rules, permits are held by incorporated civil-society organisations (Regulation 8/2021 Article 3). Social media, apps and crowdfunding are recognised collection methods (Decree 78/2026), while collections within limited circles such as a school, office, neighbourhood or a spontaneous gathering need no permit (Regulation 8/2024 Article 4). For an appeal open to the public, check whether the platform or organisation behind it shows a PUB permit. Ask for vet invoices and follow-up news; it is safest to give to organisers you know.

Sources: U.S. Federal Trade Commission: Donating Through Crowdfunding, Social Media, and Fundraising Platforms ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026, Lampiran I Bab II huruf e angka 1 ↗

How to check an appeal in Indonesia

Check the fundraising permit (PUB)

In Indonesia, any collection of money or goods from the public needs a permit in advance (Law 9/1961 Article 2(1)). Permits are given to the public through incorporated civil-society organisations, meaning associations (perkumpulan) or foundations (yayasan) (Social Affairs Regulation 8/2021 Article 3). Animal protection and environmental conservation are recognised purposes (Article 12(1)(g) and (h)).

No permit is needed for zakat, collections inside places of worship, emergencies within a limited circle, mutual help within a school, office, neighbourhood or village, and limited spontaneous gatherings (Regulation 8/2021 Article 4 as amended by Regulation 8/2024).

Who issues the permit depends on scope (Regulation 8/2021 Article 9): the Minister of Social Affairs for more than one province, one province when the applicant is based in another province, or aid sent abroad; the governor for more than one regency/city within one province; the regent or mayor for a single regency/city. A permit lasts at most 3 months and can be extended once by up to 1 month (Article 11).

How to check: the Ministry of Social Affairs runs a Cek Program page at simugbpub.kemensos.go.id to look up PUB programmes registered with the ministry (enter the organisation name and programme name, then a captcha). Digital permits are e-signed and carry a QR code so the public can verify them. Permits issued by a governor or regent/mayor may not appear there; ask the local social affairs office (dinas sosial) or one-stop licensing office (DPMPTSP).

Unlicensed organisers can receive written warnings and be publicly named in the media, besides criminal sanctions under the law (Regulation 8/2021 Articles 29 and 30; Law 9/1961 Article 8).

Basis: UU No. 9 Tahun 1961 tentang Pengumpulan Uang atau Barang, Pasal 2 ayat (1) ↗ · Permensos No. 8 Tahun 2021, Pasal 12 ayat (1) ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026 tentang Pedoman Teknis Penyelenggaraan PUB, Lampiran I Bab II huruf d angka 7 huruf e ↗ · Permensos No. 8 Tahun 2024 (perubahan Permensos 8/2021), Pasal I angka 1 (Pasal 4) ↗ · Kementerian Sosial, SIMUGB-PUB: Cek Program ↗ · Kementerian Sosial: Kemensos Luncurkan Aplikasi Permudah Izin Sumbangan dan Undian Berhadiah (27 Desember 2024) ↗

What a licensed fundraiser must do

Licensed fundraisers must report on the collection with supporting evidence: what was collected, how it was distributed, a statement of full responsibility, documentation of distribution, and a public accountant's audit when more than Rp500 million is collected. The report goes to the permit issuer within 30 days after distribution ends (Social Affairs Regulation 8/2021 Article 25).

Money for non-construction purposes must be distributed within 3 months after collection ends, and for physical construction or rebuilding within 1 year (Regulation 8/2021 Article 14).

Fundraising costs are capped at 10% of the amount collected (Government Regulation 29/1980 Article 6(1)); the Ministry of Social Affairs explains that this cap does not apply to donations for disaster victims.

Since 2024, applicants also commit to publishing an organisational profile with at least its history, board, activities, address and phone number (Regulation 8/2024, Article 5(1)(k)). A licensed collection may not take the form of crypto-assets, foreign payment systems or foreign bank accounts (Decree 78/2026).

You may ask the fundraiser about all of this. The public can also monitor PUB collections and report findings through the ministry's online system (Decree 78/2026, Chapter III).

Basis: Permensos No. 8 Tahun 2021, Pasal 25 ayat (2) huruf d ↗ · PP No. 29 Tahun 1980 tentang Pelaksanaan Pengumpulan Sumbangan, Pasal 6 ayat (1) ↗ · Kementerian Sosial, SIMUGB-PUB: Perizinan Pengumpulan Uang/Barang ↗ · Permensos No. 8 Tahun 2024, Pasal I angka 2 (Pasal 5 ayat (1) huruf k) ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026, Lampiran I Bab III ↗

A foundation only becomes a legal entity once the Minister approves its deed of establishment (Law 16/2001 Article 11(1) as amended by Law 28/2004). Incorporated foundations and associations can be searched on AHU Online, run by the Directorate General of General Legal Administration at the Ministry of Law (ahu.go.id, Pencarian Yayasan and Pencarian Perkumpulan).

Match the organisation's full name on the poster or post with the name in AHU. A name that resembles a well-known organisation, or one that cannot be found at all, deserves caution. Being a legal entity does not mean it holds a PUB permit; check both.

Basis: UU No. 28 Tahun 2004 tentang Perubahan atas UU No. 16 Tahun 2001 tentang Yayasan, Pasal I angka 3 (Pasal 11 ayat (1)) ↗ · Ditjen AHU, Kementerian Hukum: Pencarian Yayasan ↗ · Ditjen AHU, Kementerian Hukum: Pencarian Perkumpulan ↗ · Permensos No. 8 Tahun 2021 tentang Penyelenggaraan Pengumpulan Uang atau Barang, Pasal 3 ayat (2) ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026 tentang Pedoman Teknis Penyelenggaraan PUB, Lampiran I Bab I huruf D angka 2 ↗

Ask for annual reports and accounts

Foundation boards must prepare an annual report, including financial statements, within 5 months after the financial year closes (Law 16/2001 Article 49(1)). A summary is posted on the notice board at the foundation's office (Law 28/2004, Article 52(1)).

A foundation that receives state aid, foreign aid and/or other contributions of Rp500 million or more in one financial year, or holds non-waqf assets of Rp20 billion or more, must publish a summary of its financial statements in an Indonesian-language daily newspaper and have its financial statements audited by a public accountant (Law 28/2004, Article 52(2) and (3)).

Small organisations may not need an audit, but they should still be able to explain their programmes and how money is used. The US Federal Trade Commission advises suspicion when you cannot find detailed information about an organisation's mission and programmes.

Basis: UU No. 16 Tahun 2001 tentang Yayasan, Pasal 49 ayat (1) ↗ · UU No. 28 Tahun 2004 tentang Perubahan atas UU Yayasan, Pasal 52 ayat (2) huruf a ↗ · U.S. Federal Trade Commission: Before Giving to a Charity ↗

Protected wildlife: who may care for it

No one may hunt, catch, keep, own, raise, transport or trade live protected animals (Law 5/1990 Article 21(2)(a) as amended by Law 32/2024). Exceptions exist only for research, science and/or species rescue (Law 5/1990 Article 22(1)).

Rescues follow Minister of Environment and Forestry Regulation 17/2024 on species rescue: the assessment team is appointed by the head of the BKSDA or national park office (Article 5(1)), a veterinarian must be involved (Article 8(1)), and releases are carried out with the local office and an official release report (Article 26(1)). People already keeping a protected animal can hand it over voluntarily (Article 7(6)).

Wildlife rescue centres and rehabilitation centres are special-purpose conservation institutions (Regulation P.22/2019 Article 1 point 10 and Article 7(2)). They are managed through cooperation with incorporated partners, such as foundations or NGOs (Articles 20 and 21).

Red flag: an appeal showing someone keeping a protected wild animal at home, asking for money for its "care", or offering it for "adoption". Displaying protected animals in electronic media for commercial purposes without a permit is also prohibited (Law 5/1990 Article 21(2)(f) as amended by Law 32/2024).

Basis: UU No. 32 Tahun 2024, Pasal I angka 10 (Pasal 21 ayat (2) huruf f) ↗ · UU No. 5 Tahun 1990 tentang Konservasi Sumber Daya Alam Hayati dan Ekosistemnya, Pasal 22 ayat (1) (tidak diubah oleh UU 32/2024) ↗ · Permen LHK No. 17 Tahun 2024, Pasal 7 ayat (6) ↗ · Permen LHK No. P.22 Tahun 2019 tentang Lembaga Konservasi, Pasal 20 dan Pasal 21 ayat (2) ↗

Beware of staged "rescue" videos

Fake rescue content shows animals deliberately put in danger so the creator can appear to "rescue" them. In six weeks of monitoring, the Social Media Animal Cruelty Coalition (SMACC) collected more than 1,000 links to such content, watched over 572 million times; 21% of the creators asked for donations claiming to help animals.

Signs listed by SMACC: no genuine animal organisation involved, one account with many "rescue" videos, no follow-up on what happened to the animals, the same "rescuer" every time, unlikely species combinations (such as a snake attacking kittens), the filmer delaying help to keep recording, and multiple camera angles that suggest a set-up.

Do not like, share or donate to such content; report it to the platform. Hurting or injuring an animal excessively or without proper purpose is a crime (Criminal Code Article 337).

Basis: Social Media Animal Cruelty Coalition: Fake rescue content, all you need to know ↗ · Social Media Animal Cruelty Coalition: Spot the Scam, Unmasking Fake Rescues (report page) ↗ · UU No. 1 Tahun 2023 tentang KUHP (berlaku 2 Januari 2026), Pasal 337 ayat (1) huruf a ↗

Check the photos and the bank account

Run a reverse image search on the appeal's photos. The US Federal Trade Commission notes that scammers often use stolen photos and copy other people's stories.

Check the destination bank account or e-wallet on CekRekening.id, run by the Ministry of Communication and Digital Affairs, which shows whether it has been reported for suspected fraud. An account that does not appear is not automatically safe.

A licensed collection lists its receiving account or collection container in its permit file (Social Affairs Regulation 8/2021 Article 5(1)(e)), and the permit is held by an incorporated organisation (Article 3). A request to transfer to a personal account for an appeal open to the public should be questioned.

Basis: U.S. Federal Trade Commission: Donating Through Crowdfunding, Social Media, and Fundraising Platforms ↗ · JDIH Kementerian Komunikasi dan Digital: Infografis Layanan Cek Rekening ↗ · Permensos No. 8 Tahun 2021, Pasal 5 ayat (1) huruf e ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026 tentang Pedoman Teknis Penyelenggaraan PUB, Lampiran I Bab I huruf D angka 2 ↗

Good signs

The PUB permit can be verified (for example through the ministry's Cek Program page or the QR code on the permit), and the organisation is listed on AHU Online.

There are annual reports and financial statements; for large organisations, accounts audited by a public accountant (Foundations Law Article 52; Social Affairs Regulation 8/2021 Article 25).

A clear profile: history, board, activities, and an address and phone number you can reach (Regulation 8/2024, Article 5(1)(k)).

For wildlife: a verifiable cooperation with the BKSDA or national park office, veterinarians involved, and follow-up news on what happened to the animals (Regulation 17/2024).

You are not pushed to give on the spot, and your questions get specific answers, not just a moving story.

Basis: Kementerian Sosial: Kemensos Luncurkan Aplikasi Permudah Izin Sumbangan dan Undian Berhadiah (27 Desember 2024) ↗ · UU No. 28 Tahun 2004 tentang Perubahan atas UU Yayasan, Pasal 52 ayat (1) dan (3) ↗ · Permensos No. 8 Tahun 2024, Pasal I angka 2 (Pasal 5 ayat (1) huruf k) ↗ · Permen LHK No. 17 Tahun 2024, Pasal 26 ayat (1) ↗ · UK Charity Commission and Fundraising Regulator: Donate with Confidence ↗

Is a donation tax-deductible?

Only in specific cases. Government Regulation 93/2010 Article 1 limits deductible donations to five kinds: national disaster relief (through the disaster management agency or parties licensed to collect disaster funds), research and development through R&D institutions, education facilities through educational institutions, sports development, and social infrastructure costs. Animal welfare is not listed as a category of its own.

Conditions include: the donor had positive net fiscal income in the previous tax year, the donation does not create a loss, there is valid proof, and the receiving institution has a taxpayer number (NPWP) (Article 2). The deduction is capped at 5% of the previous year's net fiscal income (Article 3) and does not apply to related parties (Article 4).

Regulation 93/2010 is still listed as in force in the BPK legal database and is not on the list of regulations revoked by Government Regulation 55/2022. For your own situation, ask the tax office or a tax adviser.

Basis: PP No. 93 Tahun 2010, Pasal 3 ↗

Promised a return? That is an investment, not a donation

Donations do not pay returns. If a call to "save animals" promises profit-sharing or gains, it is an investment offer. The crowdfunding that OJK (the Financial Services Authority) supervises is an offer of securities to investors (OJK Regulation 17/2025 Article 1 point 1), and its operators need an OJK business licence (Article 20(1)); OJK lists licensed operators on its website (Article 22(3)). Ordinary donation appeals fall under the PUB permit system of the Ministry of Social Affairs and local governments, not OJK crowdfunding licences.

Basis: Peraturan OJK No. 17 Tahun 2025, Pasal 20 ayat (1) dan Pasal 22 ayat (3) ↗

Red flags

  • Pressure to give right now, such as "today is the last day" or "the animal will die if you don't act now".
  • Money is to be sent to a personal account rather than the organisation's, and there is no PUB permit you can verify (Social Affairs Regulation 8/2021 Articles 3 and 5(1)(e)).
  • Only crypto, gift cards, money-transfer services or foreign accounts are accepted; a licensed PUB collection may not take the form of crypto-assets or foreign bank accounts (Decree 78/2026).
  • No reports on how earlier donations were used, no annual report and no financial statements (Foundations Law Article 52; Regulation 8/2021 Article 25).
  • A moving story without specifics: unclear costs, unclear purpose, no named vet or partner.
  • Photos or videos also appear in other appeals under other names (check with a reverse image search).
  • Fake-rescue patterns: the same "rescuer" in many videos, implausible scenes, the filmer delaying help, no follow-up on the animal.
  • Someone keeps a protected wild animal at home and asks for care costs or offers it for "adoption" (Law 5/1990 Article 21(2) as amended by Law 32/2024).
  • Perks such as holding, bathing, bottle-feeding or taking selfies with wild animals.
  • Promises of profit or profit-sharing: that is an investment, not a donation (OJK Regulation 17/2025).
  • A name or website that resembles a well-known organisation but is not listed on AHU Online.

Sources: UK Charity Commission and Fundraising Regulator: Donate with Confidence ↗ · U.S. Federal Trade Commission: Before Giving to a Charity ↗ · U.S. Federal Trade Commission: Donating Safely and Avoiding Scams ↗ · U.S. Federal Trade Commission: Donating Through Crowdfunding, Social Media, and Fundraising Platforms ↗ · Permensos No. 8 Tahun 2021, Pasal 5 ayat (1) huruf e ↗ · Keputusan Dirjen Pemberdayaan Sosial No. 78/5/SK/HK.01/4/2026, Lampiran I Bab II huruf e angka 3 ↗ · UU No. 28 Tahun 2004 tentang Perubahan atas UU Yayasan, Pasal 52 ayat (1) dan (3) ↗ · Social Media Animal Cruelty Coalition: Fake rescue content, all you need to know ↗ · UU No. 32 Tahun 2024 tentang Perubahan atas UU No. 5 Tahun 1990, Pasal I angka 10 (Pasal 21 ayat (2) huruf a) ↗ · Carder et al. (2018), The Impact of ‘Selfie’ Tourism on the Behaviour and Welfare of Brown-Throated Three-Toed Sloths, Animals 8(11):216 ↗ · Peraturan OJK No. 17 Tahun 2025 tentang Penawaran Efek melalui Layanan Urun Dana, Pasal 1 angka 1 ↗ · Ditjen AHU, Kementerian Hukum: Pencarian Yayasan ↗

Where to report

Want to help without money?

Report wildlife trade, share sourced information, or find organisations through their official channels.

Open the organisation directory